The Future of SEO (Search Engine Optimisation)
With Google constantly looking to improve their quality of search, the methods to enable you to rank top in the listings using SEO (search engine optimisation) frequent change. So what should we expect to see in the future of SEO, and how should we plan to avoid any unnecessary down rankings.
As we know, keyword spamming (or any content spamming) has a huge negative effect on your ranking – this has been the case for a number of years now. But something that Google have touched on very little is the relevancy of content from back links.
Our specialists at Red Goat Media believe that pages will soon be significantly ranked up or down depending on the relevancy of the backlinks.
This implementation to the algorithm would be key to minimising spammy link building, and remove any potential SEO benefits that can be purchased for cash, rather than letting the content back-link organically.